Duel, a London, UK-based leading brand advocacy platform used by companies including ASOS, Dove, and Charlotte Tilbury, secured a $3 million (£2.5m) seed funding round led by SuperSeed.

The investment will enable Duel to continue its 13 percent monthly growth rate in 2022 and better serve its expanding global client base. 

In addition, it will help the business attract and develop more talent to support the company’s ambitious plans this year.

Company: Daredevil Project Ltd.

Raised: $3.0M

Round: Seed Round

Funding Month: Aug 2022

Lead Investors: SuperSeed

Additional Investors: 

Company Website: https://www.duel.tech/

Software Category: Brand Advocacy Platform

About the Company: Founded in 2015 by Paul Archer, Duel, the UK’s leading brand advocacy platform that drives organic growth and retention for high-passion brands, used by companies including ASOS, Dove, and Charlotte Tilbury. Duel’s SaaS technology enables consumer brands to engage with and grow through their communities of advocates, including existing customer ambassadors, socially active followers, and industry professionals. The platform helps brands engage with and incentivize these individuals to advocate on their behalf, helping businesses acquire customers more cost effectively than traditional digital advertising allows. The platform is used by brands such as Rab, Lowe Alpine, Tough Mudder, Monica Vinader, King of Shaves, Frugi, and Mud Jeans, and the team has consulted with over 450 brands, including Amex, Travelex, M&S, Philips, Boots, Schuh, and TopShop.

Source: https://bdaily.co.uk/articles/2022/08/23/london-tech-start-up-secures-25m-in-funding-round