Duel, a New York-based brand advocacy platform for consumer retail brands, has raised $16 million in Series A funding, bringing its total raised to $21 million. 

Investors 

The round was co-led by Molten Ventures and Bright Pixel Capital, with participation from existing investor Peter Bauer, founder of Mimecast. 

Molten Ventures is a European venture capital firm that develops and invests in high-growth technology companies. It invests across four sectors: enterprise & SaaS, AI, deeptech and hardware, consumer technology, and digital health. 

Bright Pixel Capital is the technology investment arm of the multinational group Sonae. With a special focus on cybersecurity, infrastructure software, retail technologies, business applications, and emerging tech, it has built a portfolio of more than 60 companies, spanning early to growth stages. Bright Pixel acts as a partner that brings specialized know-how, a global footprint, and a wealth of experience in supporting companies from early-stage to IPO. 

Duel Use of Funds 

The company will use the new capital to accelerate U.S. growth, expand enterprise AI features, and cement Brand Advocacy as the go-to model for modern retail brand building. 

About Duel 

Founded by Paul Archer and Naio Tsarouchis, Duel is a brand advocacy platform to help brands turn their customers, fans, and creators into a scalable and measurable marketing channel. Designed for retail brands, Duel enables businesses to scale customer acquisition through real advocates, creators, and communities, transforming brand love into measurable growth. Headquartered in New York and London, Duel’s customers include global brands such as Lush, ELEMIS, Victoria’s Secret, and Abercrombie & Fitch. 

Funding Details 

Company: Duel 

Raised: $16.0M 

Round: Series A 

Funding Date: September 2025 

Lead Investors: Molten Ventures, Bright Pixel Capital 

Additional Investors: Peter Bauer 

Company Website: https://www.duel.tech/  

Software Category: Brand Advocacy / Marketing Technology 

Source: https://www.businesswire.com/news/home/20250923705563/en/