Dragonfly AI, a London, UK-based predictive visual analytics platform, closed a £3 million Series A funding round.
The round was led by Guinness Ventures, with participation from existing investors Downing Ventures and Capita PLC.
The company intends to use the funds to further scale up its sales engine, build the client growth team, invest in its behavioral science, R&D, and product development roadmap, and accelerate international expansion plans across Europe and North America.
Company: Dragonfly Technology Solutions Ltd.
Round: Series A
Funding Month: April 2022
Lead Investors: Guinness Ventures
Additional Investors: Downing Ventures and Capita PLC
Company Website: https://dragonflyai.co/
Software Category: Predictive Analytics Platform
About the Company: Co-founded in 2018 by entrepreneurs Mark Bainbridge and David Mitchell and led by Richard Mann, Chief Executive Officer, Dragonfly AI is a predictive analytics platform designed to help creative, marketing, and insights teams improve the effectiveness of content and experiences across any channel. Dragonfly AI helps brands improve creative performance by accurately and instantly predicting what your audience sees first across any content and any channel. Dragonfly AI offers customers a self-serve subscription-service platform to access the software on iOS, web, desktop, API, or enterprise integrations. Clients include GSK, Johnson & Johnson, Diageo, Reckitt, SC Johnson, and many more.