Donna, a Ghent, Belgium-based proactive AI assistant for field sales teams, has raised $4.8 million in a Seed round.
Investors
The round was led by Frontline Ventures, with participation from existing funds: Pitchdrive, Fortino Capital, WeLoveFounders, Syndicate One, New School, Everywhere Ventures, and a group of seasoned angel investors.
Frontline Ventures is a B2B software-focused venture capital firm specializing in facilitating frictionless transatlantic expansion. It operates two complementary funds: Frontline Seed, which backs early-stage European companies expanding to the U.S., and Frontline Growth, which supports later-stage U.S. companies entering the European market.
Donna Use of Funds
The funding will accelerate product development and scale go-to-market operations across Europe and the U.S. Donna already has teams in New York, London, and Ghent, with plans for additional hires in both regions.
About Donna
Donna is an AI-powered assistant designed specifically for field sales teams, helping them work smarter and more efficiently while on the road. It offers real-time guidance, prepares users for meetings, and automates administrative tasks. Donna integrates seamlessly with major CRMs, including Salesforce, SAP, and Microsoft Dynamics 365. Since its launch in 2023, Donna has been adopted by global brands such as ABB, Atlas Copco, Luminus, and Liantis, and offers services in over 40 languages.
Funding Details
Company: Dealside BV (Donna)
Raised: $4.8M
Round: Seed
Funding Date: December 2025
Lead Investor: Frontline Ventures
Additional Investors: Pitchdrive, Fortino Capital, WeLoveFounders, Syndicate One, New School, Everywhere Ventures
Company Website: https://www.askdonna.com/
Software Category: AI-powered field sales enablement / CRM productivity
Source: https://www.askdonna.com/blog/donna-raises-4-8m-to-cut-admin-work-and-unlock-real-insights-from-field--teams