Dianthus, a Cambridge, MA-based tech-forward e-commerce brand builder provider, raised $11.5 million in a Seed funding round led by PJC, Underscore VC, and Jason Calacanis.

The company intends to use the funds to continue its acquisition efforts and increase recruitment across departments, with a focus on broadening its technology capabilities.

Company: Dianthus Inc. 

Raised: $11.5M

Round: Seed Round

Funding Month: March 2022

Lead Investors: PJC, Underscore VC, and Jason Calacanis

Additional Investors: 

Company Website: https://www.dianthuscommerce.com/

Software Category: Ecommerce

About the Company: Led by CEO Chris Litster, Dianthus acquires direct-to-consumer (DTC) brands and grows them through its proprietary AI platform. The company provides founders with a lucrative exit strategy while giving them the technology, marketing, and product development resources needed to effectively scale their businesses. Following the acquisition, Dianthus leverages first-party data within its proprietary AI engine to drive consumer engagement and brand impact. Currently, Dianthus is focused on growing its portfolio with DTC consumer packaged goods including pet, outdoor/active life, home, and beauty. Last month, Dianthus announced the acquisition of its first major company, Cuddle Clones, and plans to bring on more brands throughout 2022.

Source: https://www.finsmes.com/2022/03/dianthus-raises-11-5m-in-seed-funding.html