DESelect, an Antwerp, Belgium-based MarTech scaleup, raised $5.5 million in a seed round.

The round was led by Adjacent, a New York-based investment fund, Federico Larsen, as well as the founders of Showpad among several angel investors who also joined the round.

DESelect plan to speed up global expansion will expand its team significantly in the US and Europe. DeSelects plan to fill dozens of vacancies to quadruple its headcount in the coming 12 months or so.

Company: DESelect BV

Raised: $5.5M

Round: Seed Round

Funding Month: October 2021

Lead Investors: Adjacent

Additional Investors: Federico Larsen

Company Website: https://deselect.com/

Software Category: Salesforce Marketing Cloud solutions

About the Company: DESelect is a drag-and-drop segmentation solution, designed exclusively for Salesforce Marketing Cloud. DESelect's flagship product, DESelect Segment, helps marketers segment their data in Salesforce Marketing Cloud (SFMC) seamlessly and autonomously with its user-friendly features, which are fully integrated with SFMC. Its flagship product, DESelect Segment, enables marketers to launch campaigns 23% faster and reduce time spent on managing data by 52% on average. Recently, the platform expanded its range of products with DESelect Connect, a code-free solution to integrate external data sources. DESelect’s mission is to enable marketers to manage their data easily through user-friendly solutions built for the Salesforce Marketing Cloud. 

Source: https://www.prnewswire.com/news-releases/martech-scaleup-and-salesforce-partner-deselect-raises-5-5m-seed-round-to-expand-in-the-usa-301410587.html