Datarize, a Seoul, South Korea-based startup that provides customer relationship management (CRM) marketing services to e-commerce companies, has raised KRW 15 billion ($11 million) in a Series B funding.

Investors

The round was led by Atinum Investment, with participation from existing investors Stonebridge Ventures and Mirae Asset Venture Investment. 

Founded in 1988, Atinum Investment is a venture capital firm based in Seoul, South Korea, that prefers to invest in growth-stage companies. The firm invests in companies operating in the information technology, biotechnology, healthcare, and life sciences sectors across South Korea. 

Datarize Use of Funds 

The company plans to use the fresh capital to further expand its presence in the global market, particularly in the United States and Japan, where it has already established subsidiaries. 

About the Company 

Founded in 2019, Datarize provides CRM marketing solutions for e-commerce, designed to help turn complex data analysis into tangible business actions to achieve clients' business targets. Its platform offers automated collection and analysis of customer data from websites, enabling personalized campaign creation, audience targeting, message dispatch, campaign management, and result analysis for businesses. Used by over 500 clients, Datarize has established subsidiaries in the United States and Japan and launched its service on Shopify. 

Funding Details 

Company: Datarize Corp. 

Raised: $11.0M

Round: Seed Round 

Funding Month: May 2024 

Lead Investors: Atinum Investment 

Additional Investors: Stonebridge Ventures, Mirae Asset Venture Investment 

Company Website: https://datarize.ai/ 

Software Category: CRM Marketing Solutions 

Source: https://www.thepickool.com/datarize-raises-11m-in-series-b-funding-for-e-commerce-crm/