CRED, a San Francisco, CA-based AI-powered predictive intelligence platform, has raised $15 million in seed funding.
Investors
The round was led by defy.vc, with participation from HOF Capital, Alumni Ventures, LDV Partners, Streamlined Ventures, SilverCircle Ventures, Octopus Ventures, BAM Ventures, Gaingels, and the leader of a major private equity firm.
defy.vc is an early-stage venture capital firm based in Woodside, California. Founded in 2016, the firm focuses on leading seed and pre‑Series A rounds across SaaS, fintech, Web3, and healthtech sectors.
CRED Use of Funds
The company will use the funding to scale operations beyond its initial vertical, invest in product development, enhance its predictive data models, and expand its go-to-market and hiring efforts.
About CRED
Founded in 2023 by Jon Carr‑Harris, CRED provides predictive intelligence solutions for enterprises. Its platform integrates internal systems (CRM, marketing, sales, finance) with real-time external market signals to deliver meaningful insights. CRED offers personalized recommendations for key actions, including real-time scorecards that help sales, marketing, and operations teams identify and prioritize opportunities, optimize spending, and streamline workflows. Headquartered in San Francisco, California, CRED serves large enterprise customers, including major organizations such as the Golden State Warriors, UTA, and the PGA.
Funding Details
Company: CRED
Raised: $15.0M
Round: Seed
Funding Date: June 2025
Lead Investor: defy.vc
Additional Investors: HOF Capital, Alumni Ventures, LDV Partners, Streamlined Ventures, SilverCircle Ventures, Octopus Ventures, BAM Ventures, Gaingels
Company Website: https://www.credplatform.com/
Software Category: AI-Powered Predictive Intelligence / Enterprise Software
Source: https://www.credplatform.com/blog/seed-funding