Contlo, a Delaware & Bengaluru-based customer data and marketing platform for e-commerce and direct-to-consumer (DTC) brands, raised $3.5 million in seed funding.
The round was led by early-stage venture capital firm Kae Capital with participation from Better Capital and Titan Capital. Angel investors including Varun Alagh (Mamaearth), Harshil Mathur and Shashank Kumar (Razorpay), and Giridhar Malpani (Climber Capital), among others, also participated in the funding round.
The funds will be used to strengthen its product capabilities, and R&D, expand its go-to-market (GTM) operations, and for its global marketing agency-led partnership program. Contlo also plans to further its growth with increased marketing & sales activities, hiring across all teams, and expansion into new international markets.
Ishaan Bhola, Co-founder of Contlo, said, “Ecommerce marketing has become highly sophisticated, vanilla generic marketing automation doesn’t work for ecommerce brands anymore. Our product offers instant time to value, unlocks commerce-centric use cases, and drives 3x more revenue than generic horizontal tools using an AI-first approach."
Contlo’s AI-first approach combined with omnichannel customer engagement across Email, SMS, Whatsapp, Mobile & Web Push makes the shopping experience highly personalized for end customers.
Company: Contlo Technologies Pvt. Ltd
Raised: $3.5M
Round: Seed Round
Funding Month: December 2022
Lead Investors: Kae Capital
Additional Investors: backers Better Capital, Titan Capital, Varun Alagh, Harshil Mathur, Shashank Kumar, and Giridhar Malpani
Company Website: https://contlo.com/
Software Category: Omnichannel Customer Engagement
About the Company: Founded in 2021 by Ishaan Bhola and Mukunda NS, Contlo is a customer relationship and data platform that enables e-commerce stores to boost their sales and drive customer loyalty and retention using omnichannel customer engagement. Contlo is purpose-built for deep ecommerce use cases via seamless integration with leading ecommerce platforms like Shopify, Custom stacks Magento, BigCommerce, Wix and WooCommerce. Contlo enables commerce brands to generate more revenue, increase retention, and automate personalized experiences for customers. Contlo is currently used by over 1000 modern e-commerce and D2C brands across the globe, such as XYXX, Himalaya Herbals, Marico, Jimmy’s Cocktails, Yoga bar, Symphony, Rare Rabbit, The Man Company, Supertails, and Boult audio to name a few.
Source: https://contlo.com/news/contlo-raises-3-5m-seed-round-to-empower-ecommerce-brands/