Consensus, a Lehi, Utah-based intelligent demo automation platform that focused on scaling presales teams with interactive video demos, announced that it raised $110 million from Sumeru Equity Partners (“Sumeru”) to accelerate growth and category leadership.
Providing automated demos on demand allows Consensus customers to sell through a buyer-focused model called Buyer Enablement, a method Garin Hess, CEO and founder of Consensus.
“Our offering combines a sophisticated, enterprise-grade product with a philosophical shift that has led many of the world’s biggest enterprise software companies to re-orient their entire sales approach to a buyer enablement model that reduces friction and accelerates the buying process,” said Consensus Founder and CEO Garin Hess. “We are excited to move forward in the next phase of our growth with the help of a unique partner in Sumeru, who brings an impressive track record of success in helping companies aggressively pursue and achieve category leadership.”
Using Consensus, sales engineering teams build a reusable library of interactive demos. Consensus automatically identifies and engages previously hidden stakeholders in the buying group as the buyer shares the demo with other stakeholders in their organization.
It has achieved remarkable growth through its innovative solution that has been embraced by a blue-chip roster of large enterprise customers including 15 of the largest 30 software companies.
Along with Jason Babcoke, Sumeru Managing Director and COO Randy Randleman and Vice President, Nathan Stanley will join the Consensus Board of Directors.
Company: Consensus Sales, Inc.
Funding Month: March 2023
Lead Investors: Sumeru Equity Partners
Company Website: https://goconsensus.com/
Software Category: Presales Software
About the Company: Consensus, an intelligent demo automation platform, scales presales instantly with interactive video demos. Using the Consensus platform, companies scale the presales function by creating libraries of authentic content that sales can send on demand. Presales and technical sales teams automate repetitive product demos which allows them to reallocate that time to higher-value activities. Consensus customers include Autodesk, Atlassian, Dell, Oracle, Salesforce, and SAP.