Confido Raises $55M Series B

Confido, a company based in the United States that provides a software platform for Consumer Packaged Goods (CPG) brands to unify finance, accounting, sales, and operations, has raised $55 million in a Series B funding round. This latest investment brings the company's total funding to $77 million.

Investors

The funding round was led by Insight Partners. Additional participating investors include Trenches Capital, Watchfire, Barrel Ventures, Footwork, and Y Combinator.

Confido Use of Funds

Confido plans to use the new capital to accelerate product development, expand its operations into the food service sector, and increase hiring across its product, engineering, and go-to-market teams.

About Confido

Founded in 2022 by Justin Hunter and Kara Holinski, Confido provides AI-powered infrastructure for CPG brands. The company's platform integrates workflows for trade spend, finance, and operations to improve decision-making and margin protection for consumer brands.

Funding Details

Company Website: https://confidotech.com

Company: Confido
Raised: $55M
Round: Series B
Funding Date: September 2026
Lead Investor: Insight Partners
Additional Investors: Trenches Capital, Watchfire, Barrel Ventures, Footwork, Y Combinator
Company Website: Confidotech.com
Software Category: Enterprise Software / CPG Tech
Source: https://www.morningstar.com/news/business-wire/20260922033622/confido-raises-55m-series-b-to-take-ai-powered-automation-across-the-entire-consumer-brand-back-office