Coho AI, a Tel Aviv, Israel-based product-led revenue platform, announced that it secured $8.5 million in seed funding.
The round was led by Eight Roads, TechAviv, and a select group of angel investors, including company co-founder Ariel Maislos, Shlomo Kremer, Natan Linder, and other high-profile founders.
With this funding, Coho AI allows to further build its platform that accelerates growth for B2B SaaS companies by effectively “lifting the hood” on their customer usage data. Coho AI helps foster a future of product-led growth by putting data at the forefront of decision-making.
“SaaS companies are in a unique position where they can actually measure the value their users extract from their products. By correlating this information with data coming from CS, sales, and support, we create a customer observability platform, which is crucial to generating sustainable and proactive revenue growth," says Itamar Falcon, CEO of Coho AI. "Securing our funding is a huge step towards our platform's capability to help businesses succeed in a tough and unpredictable market. Especially when KPIs are now more focused on sales efficiency and NRR. As revenue teams need more product insights, we aim to provide an out-of-the-box solution to a problem that companies tried to solve internally until now.”
Coho AI helps established companies that have reached product-market fit evolve into product insight-driven businesses. Coho AI shows companies that a product-led growth (PLG) methodology can be applied to a wide range of SaaS companies and at different stages of the customer lifecycle.
Company: Coho AI Ltd.
Round: Seed Round
Funding Month: January 2023
Lead Investors: Eight Roads and TechAviv, Ariel Maislos, Shlomo Kremer, and Natan Linder
Company Website: https://coho.ai/
Software Category: Customer Success Software
About the Company: Founded in 2021, Coho AI is building a next-generation customer revenue optimization platform that enables companies to become product-led growth companies, regardless of their sales model. It helps maximize revenue from existing customers by combining product, sales, and customer success data. Coho AI empowers growth teams to deliver value to customers while increasing conversion rates and assisting customer success and sales teams in targeting revenue growth opportunities. Its product-led revenue platform, powered by artificial intelligence, integrates seamlessly with existing B2B SaaS tools to provide a holistic analysis of all touch points the user has with the product.