Clootrack is a real-time customer experience analytics platform that helps brands understand why customers stay or churn—raised $4 million in Series A funding, led by Inventus Capital India.
Unicorn India Ventures, IAN Fund, Salamander Excubator Angel Fund, and individual investors from Jiffy.ai C.E.O. Babu Sivadasan also participated in the round. In total, the company raised $4.6 million.
Clootrack utilizes the new fund for product development, market expansion in the U.S and hires talent. Most of the new funding will go to product development so that all data aggregations are gathered from all possible touchpoints. His ultimate goal is to be “the single platform for B2C firms.”
Company: Clootrack Software Labs Pvt. Ltd.
Round: Series A
Funding Month: September 2021
Lead Investors: Inventus Capital India
Additional Investors: Unicorn India Ventures, I.A.N. Fund, and Salamander Excubator Angel Fund, and Babu Sivadasan
Company Website: https://clootrack.com/
Software Category: real-time customer experience analytics platform>AI
About the Company: Clootrack was founded in 2017 by Shameel Abdulla and Subbakrishna Rao, who come from I.T backgrounds. Clootrack is a real-time customer experience analytics platform that helps brands understand why customers stay or churn. Clootrack turns the customer experience data from all of those first-party and third-party touchpoints, website feedback, chatbots, etc., into granular, qualitative insights that give brands a look at drivers of the experience in hours rather than months they can stay on top of fast-moving trends. The company is currently working with over 150 retail, direct-to-consumer, banking, automotive, travel, and mobile app-based services. It is growing nine times year over year in revenue. It is mainly operating in India, but Clootrack is also onboarding companies in the U.S.U.S. and Europe. Clootrack is a first-of-its-kind platform that discovers and measures brand perception metrics that matter. Clootrack does this with proprietary deep learning & A.I. algorithms based on proven mathematical models.