Chari Raises $12M Series A

Chari, a Moroccan B2B e-commerce and fintech startup, has raised $12 million in a Series A round to expand its platform for small retailers and launch the country’s first Banking-as-a-Service (BaaS) offering.

Investors

The round was co-led by SPE Capital and Orange Ventures, with participation from Verod-Kepple Africa Ventures, Plug and Play, Endeavor Catalyst, and Pincus Capital.

Chari Use of Funds

The company plans to use the capital to expand its merchant super app and package its proprietary core banking, KYC, compliance, and card-issuing technology into an API-driven BaaS product for fintechs and large enterprises.

About Chari

Founded in 2020 by Ismael Belkhayat and Sophia Alj, Chari is a B2B e-commerce and fintech company based in Morocco. The company provides a merchant super app that digitizes procurement for small retailers and offers various financial services including POS payments, credit bookkeeping, and insurance.

Funding Details

Company Website: https://chari.ma

Company: Chari
Raised: $12M
Round: Series A
Funding Date: October 15, 2025
Lead Investor: SPE Capital, Orange Ventures
Additional Investors: Verod-Kepple Africa Ventures, Plug and Play, Endeavor Catalyst, Pincus Capital
Software Category: B2B E-commerce and Fintech
Source: https://www.fwdstart.me/p/chari-raises-12m-series-a-to-expand-merchant-super-app-and-build-morocco-s-first-baas-platform