Celes Secures $3 Million in Seed Round

by Kay Aloha Villamor in May 22nd, 2024

Celes, a Barranquilla, Colombia-based startup specializing in AI-driven inventory and promotion management solutions for businesses, secured $3 million in a seed round.   


The round was led by Femsa Ventures, the venture capital arm of Femsa, a prominent Mexican company operating in the beverage, retail, logistics, and distribution sectors across Latin America and Europe.  

Other investors in the round include MatterScale Ventures, Rockstart (Batch 6), Primeline Group (Irish corporate), Wayra Hispam, Kuiper VC, NOA Capital, Storm Capital, and angel investors including Santiago Gómez (co-founder of Simetrik) and Fabián Carrillo (co-founder of Cluvi)  

Celes Use of Funds  

The company intends to utilize the newly acquired seed funds, in addition to the US$1 million previously secured, to enhance the user experience of its platform and strengthen its expansion strategy across Latin America, with a focus on increasing its presence in Mexico.  

About Celes  

Founded in 2022 by Luis Almanza, Luis Miguel Ballestas Ayala, and David Florián, Celes offers AI inventory and promotion management solutions for businesses. The platform employs AI capabilities and predictive data analysis models to optimize inventory and replenishment processes in retail stores. Celes has expanded its customer base in Colombia, Peru, Bolivia, Guatemala, Argentina, and Ireland and is opening the market in Mexico.  

Funding Details  

Company: Celes  

Raised: $3.0M  

Round: Seed Round  

Funding Month: May 2024  

Lead Investors: Femsa Ventures  

Additional Investors: MatterScale Ventures, Rockstart, Primeline Group, Wayra Hispam, Kuiper VC, NOA Capital, Storm Capital, Santiago Gómez, Fabián Carrillo   

Company Website: https://www.getceles.com/   

Software Category: Inventory and Promotion Management  

Source: https://forbes.co/2024/05/14/emprendedores/celes-atrae-us3-millones-en-ronda-de-inversion-liderada-por-femsa-ventures 

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