Brevo, a Paris, France–based customer engagement platform, has closed a €500 million financing round, officially becoming a unicorn.
Investors
The funding round was led by General Atlantic and Oakley Capital, with minority participation from Bpifrance and Bridgepoint. Partech fully exited its stake.
Oakley Capital is a European private equity firm that invests in mid-to-large private businesses (€100M–€1B+), often taking control or co-control stakes. With over 200 professionals across five European offices, they focus on Technology, Business Services, Digital Consumer, and Education, aiming to build long-term partnerships with founders and support complex deals like carve-outs.
General Atlantic is a global growth investor, founded in 1980, with over 45 years of experience supporting visionary founders and investors. Managing around $118 billion across Growth Equity, Credit, Climate, and Sustainable Infrastructure, the firm partners with innovative companies worldwide, leveraging sector expertise, long-term capital, and operational support to drive sustainable growth. It has over 900 professionals in 20 countries.
Brevo Use of Funds
The company will use the funds to invest in AI and product development, expand U.S. and mid-market growth, and pursue an intensified M&A strategy.
About Brevo
Founded as Sendinblue and rebranded to Brevo in 2023, the company offers a comprehensive customer engagement platform, integrating marketing automation, CRM, Customer Data Platforms, SMS, WhatsApp, push notifications, and social CRM. The platform enables businesses of all sizes, from entrepreneurs to enterprises, to unify customer data and automate multichannel customer journeys. It leverages AI for tasks such as personalized product recommendations and send-time optimization. Headquartered in Paris, France, Brevo serves over 600,000 clients in 180 countries, with France, Germany, and the USA representing its largest markets.
Funding Details
Company: Brevo
Raised: €500M
Round: Unknown
Funding Date: December 2025
Lead Investors: General Atlantic, Oakley Capital
Additional Investors: Bpifrance, Bridgepoint
Company Website: https://www.brevo.com/
Software Category: Customer Engagement & CRM
Source: https://www.prnewswire.com/news-releases/brevo-europes-leading-customer-engagement-platform-becomes-a-unicorn-following-a-new-500-million-funding-round-302632991.html