Boulevard, a Los Angeles, CA-based client experience platform for appointment-based self-care businesses, has raised $80 million in Series D funding.
Investors
The round was led by JMI Equity, with continued participation from Index Ventures and VMG Partners.
Founded in 1992, JMI Equity is a growth equity firm focused on investing in leading software companies. Over the past 33 years, JMI has partnered with countless entrepreneurs, founder-owners, and management teams. The firm has invested in 190 software companies, including over 100 cloud investments, 19 IPOs, and more than 120 exits.
As part of the Series D investment, Matt Emery, Partner at JMI Equity, has joined Boulevard’s Board of Directors.
Boulevard Use of Funds
The company will use the funds to expand enterprise features across self-care verticals, invest in advanced AI research and development, and enhance its platform’s personalization and operational intelligence.
About Boulevard
Boulevard offers a comprehensive client experience platform serving salons, spas, medspas, and barbershops. Its flagship feature, Precision Scheduling, uses AI to optimize appointment booking by analyzing availability, patterns, and durations. Founded in 2016, Boulevard empowers business owners and professionals to deliver personable, enjoyable experiences to their clients through online appointment scheduling, messaging, marketing, and payments that are simple, elegant, and reliable. The platform is now used by over 5,000 businesses and 40,000 professionals nationwide.
Funding Details
Company: Boulevard Labs, Inc.
Raised: $80.0M
Round: Series D
Funding Date: July 2025
Lead Investor: JMI Equity
Additional Investors: Index Ventures, VMG Partners
Company Website: https://www.joinblvd.com/
Software Category: Vertical SaaS / Self-Care / AI-Powered Scheduling
Source: https://www.globenewswire.com/news-release/2025/07/17/3117509/0/en/Boulevard-Raises-80-Million-in-Series-D-Funding-to-Transform-the-Client-Experience-for-Self-Care-Businesses.html