Bonat, a Saudi Arabia-based AI-powered customer engagement platform, has raised $6 million in Series A funding.
Investors
The round was led by Tali Ventures, with participation from anb Seed Fund, Rua Growth Fund, RZM Investments, and a network of angel investors.
Tali Ventures is the corporate venture capital (CVC) arm of stc Group, headquartered in Riyadh, Saudi Arabia. It targets high-growth technology startups in areas that align with the digital economy and stc's core strategy. The firm invests across a broad range of stages, from early-stage Seed/Series A to later-stage Series B and beyond.
Bonat Use of Funds
The company will use the funds to enhance AI product development, roll out personalized campaign automation, integrate payments and mobile wallets, and expand into new verticals like retail and services across Saudi Arabia and the GCC.
About Bonat
Founded in 2019 by Saud Binsaeed, Bonat is an AI-powered customer engagement platform that helps merchants convert walk-ins into loyal customers. Its platform blends advanced analytics, AI-driven marketing automation, behavior-based campaigns, and digital wallet integrations. Features include a customizable customer loyalty system, customer segmentation, review management, gift card sales, and communication tools (SMS/Email). Bonat currently supports thousands of retailers and F&B brands across Saudi Arabia, connecting with over six million users.
Funding Details
Company: Bonat
Raised: $6.0M
Round: Series A
Funding Date: November 2025
Lead Investor: Tali Ventures
Additional Investors: anb Seed Fund, Rua Growth Fund, RZM Investments, Angel Investors
Company Website: https://www.bonat.io/
Software Category: AI / Customer Engagement / Marketing Automation
Source: https://www.wamda.com/2025/11/tali-ventures-backs-bonat-6-million-series-fuel-ai-driven-customer-growth