Bluefish, a New York–based agentic marketing platform (AMP) for Fortune 500 brands, has raised $43 million in Series B funding, bringing its total funding to $68 million.
Investors
The round was co-led by Threshold Ventures and New Enterprise Associates (NEA), with participation from Amex Ventures, TIAA Ventures, Salesforce Ventures, and Bloomberg Beta. Existing investors, including Crane Venture Partners, Laconia Capital Group, and Swift Ventures, also joined the round.
Threshold Ventures is a venture capital firm headquartered in Menlo Park that specializes in high-conviction, early-stage investments, primarily focusing on Series A and B rounds in SaaS, healthcare IT, and consumer technology sectors.
New Enterprise Associates, Inc. (NEA) is a global venture capital firm focused on helping entrepreneurs build transformational businesses across multiple stages, sectors, and geographies. Founded in 1977, NEA has more than $35 billion in assets under management as of December 31, 2025, and invests in technology and healthcare companies at all stages of a company’s lifecycle, from seed stage through IPO. The firm’s track record includes 285 portfolio company IPOs and more than 510 mergers and acquisitions.
Bluefish Use of Funds
The company will use the funding to expand its agentic marketing platform across Fortune 500 enterprises and strengthen its leadership in the emerging AI-driven marketing category.
About Bluefish
Founded in 2024 by Alex Sherman, Jing Feng, and Andrei Dunca, Bluefish is an enterprise-focused agentic marketing platform (AMP) built for today’s AI-driven internet. Designed for Fortune 500 companies, the company provides tools to help brands manage and optimize their visibility across generative AI search engines and assistants like ChatGPT and Google Gemini. Founded in 2024, the platform integrates AI monitoring, activation, and measurement into a unified system that supports multiple marketing functions, including search, content, PR, commerce, and paid media. Headquartered in New York, Bluefish counts customers such as Adidas, American Express, Hearst, LVMH, and Ulta Beauty.
Funding Details
Company: Bluefish Labs, Inc.
Raised: $43.0M
Round: Series B
Funding Date: April 2026
Lead Investors: Threshold Ventures, New Enterprise Associates (NEA)
Additional Investors: Amex Ventures, TIAA Ventures, Salesforce Ventures, Bloomberg Beta, Crane Venture Partners, Laconia, Swift Ventures
Company Website: https://www.bluefishai.com/
Software Category: Agentic Marketing / AI Marketing Platform
Source: https://www.prnewswire.com/news-releases/bluefish-raises-43-million-series-b-to-power-agentic-marketing-for-the-fortune-500-302741124.html