Bluecore Raises $125 Million Series E on a $1 Billion Valuation

by Kay Aloha Villamor in August 9th, 2021

Bluecore, is an eight-year-old, New York-based startup focused on marketing tech for retailers (to "connect casual shoppers to the products that transform them into lifetime customers"), has raised $125 million in Series E funding valuing it at a $1 billion valuation. Georgian Partners led the round, joined by FirstMark, Norwest, and Silver Lake Waterman.

Company: Bluecore

Raised: $125.0M

Round: Series E

Funding Month: August 2021

Lead Investor: Georgian Partners

Additional Investor: FirstMark, Norwest, and Silver Lake Waterman

Company Website:

Software Category: Multi-Channel Marketing Platform/ eCommerce

About the Company. Bluecore is an eCommerce Multi-Channel Personalization Platform for Retailers Dominating the Shift to Digital that delivers personalized experiences at the speed and scale of digital to drive repeat purchases and increase customer lifetime value. Bluecore helps direct-to-consumer (D2C) retailers match first-party shopper data with product interactions, enabling them to design personalized mass-marketing communications through email. eCommerce platforms effectively deliver campaigns through predictive data models that transform the signal into automated actions to connect customers to unique offers, content, and products. Bluecore had 258 employees; 400+ retailers,3x eCommerce revenue ,200M+ products, 140,000+ Multi-time Buyers, and 300+ Bluecorians Worldwide.


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