Birdie Raises $7 Million in Seed Round  

by Kay Aloha Villamor in February 14th, 2022

Birdie, a Palo Alto, CA-based provider of an AI-powered SaaS platform that delivers actionable insights for product lifecycle management and optimization, raised $7 million in Seed funding.

The round was led by SoftBank Latin America Fund and Illuminate Ventures, with participation from Fusion Fund, Astella, and Endeavor Catalyst.

As part of today’s funding Marco Camhaji, managing partner of early-stage investments at SoftBank Latin America Fund, and Cindy Padnos, Founder and Managing Partner, Illuminate Ventures will both join the Birdie Board of Directors.

The company intends to use the funds to expand its team and accelerate growth. In 2022, Birdie plans to expand to Japan, China, Italy, France, India, and Russia. By the end of 2022, Birdie plans to grow its coverage area to 15 countries and deliver new capabilities to help product teams at consumer-facing brands design and launch successful products based on accurate and spontaneous user opinions.

Company: Birdie

Raised: $7.0M

Round: Seed Round

Funding Month: February 2022

Lead Investors: SoftBank Latin America Fund and Illuminate Ventures

Additional Investors: Fusion Fund, Astella, and Endeavor Catalyst

Company Website:

Software Category: AI-powered insights 

About the Company: Founded in 2018 by Alexandre Hadade, Patrícia Osorio, Everton Cherman, and Rodrigo Pantigas, Birdie provides a SaaS platform that generates insights for product development and optimization. The company, which uses AI and NLP to process consumer opinions from different public and private data sources, generates automatic insights to support strategic decisions along the product lifecycle to maximize competitive advantage. Birdie already monitors more than 150 data sources including online retailers, app stores, discussion forums, and private customer experience systems such as call centers, satisfaction surveys, and social listening platforms. The company, which has offices in Miami and São Paulo, serves its customers in USA, Brazil, UK, Mexico, Spain, and Germany. 



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