Bidstack, a London, England-based SaaS platform that offers solutions including advertising and video game monetization for the entertainment industry, announced that it raised $11 million in funding.
It includes a $6 million strategic investment from Irdeto, the world leader in digital platform cybersecurity, bringing Bidstack's total funding to $42 million.
The first strategic investment in Bidstack's seven-year history will support the pioneering company's U.S. growth strategy, which was recently bolstered by hiring Jude O'Connor as Chief Revenue Officer.
James Draper, founder and CEO of Bidstack, commented, "I am pleased to share that we have secured our first strategic investment, from Irdeto B.V. Irdeto, part of the Multichoice Group, is established as one of the world's leading cybersecurity businesses, with their gaming division Denuvo being trusted as a leading anti-cheat middleware across the world's most celebrated gaming platforms and franchises. Irdeto's positioning across the gaming and entertainment space will lead to many opportunities for our two companies to collaborate going forward, as strategic partners."
Bidstack now has the infrastructure and talent to take on the huge, untapped opportunity for in-game advertising in the U.S. market, with more than 80 employees spread across five international locations.
Company: Bidstack Ltd
Round: Strategic investment
Funding Month: October 2022
Lead Investors: Irdeto
Company Website: https://www.bidstack.com/
Software Category: Advertising and Video Game Monetization
About the Company: Bidstack is an in-game advertising and video game monetization platform that enables game developers to monetize their titles and empowers advertisers to engage gamers without disrupting their playing experience. Its mission is to build the technology to help game developers monetize their titles and enable advertisers to promote their brands to the gaming audience. Bidstack bridge the gap between the interactive entertainment industries and advertisers by enhancing the gaming experience with immersive advertising. It unlocks gaming as a safe and effective media channel for brands and advertisers, allowing them to engage with a growing and diverse audience. The interactive entertainment industry utilizes its platform and expertise to open up a new, incremental revenue stream that respects the playing experience. Bidstack works with world-leading game publishers such as Codemasters, Take-Two Interactive, and Sports Interactive and has delivered award-winning in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne, and Doritos and collaborates with industry titans like Codemasters and Take-Two Interactive.