Australian startup Dovetail Raised A$5 Million in Seed Round  

by Kay Aloha Villamor in August 25th, 2021

Australian customer analytics startup Dovetail raised A$5 Million ($3.67 million) in its Second Seed Round.

The round was led by US firm Felicis Ventures, and also included backing from influential Aussie VC firm Blackbird Ventures, as well as from Grok Ventures, the VC firm of Atlassian co-founder Mike Cannon-Brookes and Didier Elzinga, co-founder and chief of Aussie unicorn Culture Amp.

Company: Dovetail Research Pty. Ltd.

Raised: A$5.0M

Round: Second Seed Round

Funding Month: August 2021

Lead Investors: Felicis Ventures and Blackbird Ventures

Additional Investors: Grok Ventures, Mike Cannon-Brookes and Didier Elzinga

Company Website:

Software Category: a cloud-based user research

About the Company: Founded in 2017 as a side-hustle when co-founders Benjamin Humphrey and Bradley Ayers were working at Atlassian, Dovetail is a tool designed to help teams better analyze and glean insights from customer research. The cloud platform collates research, design, analysis, and insight, allowing project managers to pick out trends and patterns, creating summarized insights that can be shared with everyone in the organization.


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