Attention Raises $3.1 Million in Seed Round  

by Kay Aloha Villamor in January 11th, 2023

Attention, a New York-based AI-powered sales assistant helping teams overcome inefficiencies at every stage of the sales cycle, announced $3.1 million in funding.

The round was led by Eniac Ventures, with participation from Frst, Liquid2 Ventures, Maschmeyer Group Ventures, and Ride Ventures. The founders of Ramp, Level AI, Truework, CBInsights, and Zoi, among others, also participated in the round.

This round is only the first step of Attention's plan to help sales teams everywhere unlock their full potential.

Attention seeks to turn every sales organization into the best version of itself. Every sales organization has to deal with a slow ramp-up for new sales representatives, while for experienced reps, CRM hygiene and deal stagnation are consistent pain points. Attention provides a fully integrated AI-powered sales assistant that solves all these issues and more.

Since its inception, Attention has helped several sales teams optimize their CRM hygiene, accelerate sales cycles, and boost revenue.

Company: Attention

Raised: $3.1M

Round: Seed Round

Funding Month: January 2023

Lead Investors: Eniac Ventures

Additional Investors: Frst, Liquid2 Ventures, Maschmeyer Group Ventures, and Ride Ventures

Company Website:

Software Category: AI-powered Sales Assistant

About the Company: Founded in September 2021 by Anis Bennaceur and Matthias Wickenburg, Attention is a fully integrated voice assistant for sales. It automatically fills out sales representatives' CRMs (Salesforce, Hubspot) after their calls - offering perfect forecasting visibility for C-Suite leaders - and immediately drafts intelligent emails that pull from conversations. Attention also allows teams to ramp up new salespeople efficiently and effectively, replicating top sellers' best practices across the entire team. With an embedded AI-powered solution, Attention provides suggestions and real-time answers to prospects' questions on calls, resulting in all sales representatives having higher rates of success and closed business.


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