Aryel Raises €3.7 Million in Seed Round  

by Kay Aloha Villamor in February 14th, 2023

Aryel, a Milan, Italy-based augmented reality startup that provides a no-code SaaS solution to enhance brands and agencies’ marketing mix, announced that it raised €3.7 million in a seed funding round led by PranaVentures.

This funding round aims to bring the company to over 10M Euros in revenue within the next 24 months and to become the reference no-code solution for marketers and creators in augmented reality marketing.

The funds will also help Aryel to accelerate the opening of new physical offices in reference markets, as well as introduce additional product features.

“Our platform responds to concrete needs that those involved in marketing face every day: the goal is to attract and measure the attention of consumers by creating experiences that stand out in the information overload that surrounds us. There are multiple use cases that range from e-commerce, to advertising, up to lead generation and nurturing with the main CRMs” explains Mattia Salvi, Aryel’s CEO. “I am proud of the outstanding results we have achieved: it’s due to the hard work and collaboration of every member of our team. I want to recognize and thank each and everyone of Aryel team for their contributions, creativity, perseverance, and passion.”

Aryel is also excited to announce that new starships will be joining its fleet soon: the journey to expand its reach in space to the United Kingdom.

Company: ARYEL SRL

Raised: €3.7M

Round: Seed Round

Funding Month: February 2023

Lead Investors: PranaVentures

Additional Investors: 

Company Website:

Software Category: Augmented Reality Visualization Software

About the Company: Aryel is a SaaS marketing platform that helps brands and creative agencies easily launch engaging WebAR marketing campaigns via drag and drop, publish them through a simple custom URL, measure goals and conversions, and connect the campaign with the most used marketing tools. It empowers marketing and creative teams to easily create and share high-performing augmented reality content. The platform offers a wide selection of 3D assets and customizable templates, both free and paid, allowing users to bring their marketing vision to life. The platform has attracted some stellar brands and agencies, such as Alpitour, Cisco, Conad, Ferrero, Kornit Digital, McCann, Plenitude, and VMLY&R.


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