Armored Things Raises $12 Million in Series A

by Kay Aloha Villamor in August 27th, 2021

Armored Things, crowd analysis, and intelligence software startup announced that it has raised $12 million in Series A funding led by Nimble Ventures, with new investments from Gutbrain Ventures, PBJ Capital, and Micromanagement Ventures. Existing Investors Glasswing Ventures, Will Ventures, and iNovia Capital also participated in the round.

The fresh capital will be used to expand the company's product platform, expand its workforce, and speed up its go-to-market operations in sports and entertainment venues, as well as on college and corporate campuses.

Company: Armored Things Inc.

Raised: $12.0M

Round: Series A

Funding Month: August 2021

Lead Investors: Nimble Ventures

Additional Investors: Gutbrain Ventures, PBJ Capital, Micromanagement Ventures, Investors Glasswing Ventures, Will Ventures, and iNovia Capital

Company Website:

Software Category: Crowd analysis and intelligence software 

About the Company: Armored Things provides an AI-powered Software-as-a-Service (SaaS) for crowd analysis and intelligence. By combining data from existing security and IT systems with predictive analytics, the software provides facilities management teams with a real-time visual representation of people and flow within any campus or venue space. Easy-to-use dashboards equip users to anticipate changes and inform decisions to improve guest services, space utilization, operations, staffing, and security. Since its founding in 2016, Armored Things has built a team of security and technology experts to deliver world-class solutions to stadiums, corporations, and campuses around the country. 


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