AnyRoad, a San Francisco, CA-based leader in Experience Relationship Management (ERM), announced that it closed a $47 million in Series B funding.
The round was led by funds and accounts managed by BlackRock, with participation from Andreessen Horowitz (a16z), Runa Capital, and Kaiser Permanente.
Existing investors Rally Ventures, Precursor Ventures, and Day One Ventures, as well as newcomers Commonfund and Corner Ventures, also participated in the oversubscribed round.
AnyRoad will use the financing to support ongoing investment in product development, integrations, go-to-market strategy, and plans to significantly scale the product with a focus on hiring talent in data science, engineering, machine learning, and other departments.
Company: AnyRoad Inc.
Round: Series B
Funding Month: February 2022
Lead Investors: BlackRock
Additional Investors: Andreessen Horowitz (a16z), Runa Capital, and Kaiser Permanente
Company Website: https://www.anyroad.com/
Software Category: Experience Relationship Management (ERM) platform
About the Company: AnyRoad is the leading Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and implement their offline and online experiences. AnyRoad empowers companies to create brand loyalty, change consumer behavior, and better understand their brand associations by providing them with data intelligence sourced from experience-based marketing. Companies like Budweiser, Honda, Diageo, Michaels, and Tabasco all count on AnyRoad to measure the impact of their experiential marketing. AnyRoad's software integrates into CRM, loyalty, ERP, and POS systems to complete the loop, building the model of exactly how these experiences build loyalty, increase brand perception, and increase revenue.