Antavo, a London, UK-based customer loyalty software that manages experience-based, paid and lifestyle loyalty programs, raised £8.7 million in Series A funding.
The round was led by Euroventures, with participation from Lead Ventures, iEurope, and Innovation Nest.
The funds will be used to expand its global presence and secure more clients.
It also provides a no-code loyalty engine for businesses to take a “swiss-army-knife approach” to creating bespoke services.
Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their programs internally without IT help.
“All enterprises today need more creative and direct ways to engage their customers beyond transactions to keep their market share, even if the spend is declining precipitously,” said Antavo co-founder and CEO, Attila Kecsmar. “In the post-pandemic world, loyalty programs are having a renaissance in providing this embedded brand love.”
Antavo's suite of products is used by the likes of KFC, Brewdog, and BMW to run unique customer loyalty programs to incentivize repeat business.
Company: Antavo Limited
Funding Month: November 2022
Lead Investors: Euroventures
Additional Investors: Lead Ventures, iEurope, and Innovation Nest
Company Website: https://antavo.com/
Software Category: Customer Loyalty Software
About the Company: Founded in 2012 by four Hungarians, Antavo is an enterprise-grade SaaS loyalty technology provider that builds comprehensive loyalty programs to foster brand love and change customer behavior. It manages experience-based, paid, and lifestyle loyalty programs online, in-store, or on mobile. After initially focusing on retail, Antavo has successfully expanded into new industry verticals such as financial services, food and beverage, telecommunications, hospitality, and shopping malls. Antavo was recognized as a Representative Vendor in Gartner’s 2020 Market Guide for Loyalty Management and won multiple industry awards over the years, including the eCommerce Awards, Drapers Awards, and Glossy Awards.