Analytics Company Baresquare Raises $2.5 Million in Seed Round  

by Kay Aloha Villamor in October 1st, 2021

Baresquare, a London, England-based analytics company, raised $2.5 million in a seed funding round led by European venture capital firm btov Partners.

The round was joined by Marios Stavropoulos, former Co-Founder & CEO of Softomotive (now part of Microsoft Power Automate; acquired by Microsoft in 2020), and Kostas Tzoumas, former Co-Founder & CEO of Data Artisans (now Ververica; financed by btov and acquired by Alibaba in 2019).

The fund will be used to further build out the product and support the company’s international expansion.

Company: Baresquare LTD.

Raised: $2.5M

Round: Seed Round

Funding Month: September 2021

Lead Investors: btov Partners

Additional Investors: Marios Stavropoulos, and Kostas Tzoumas

Company Website:

Software Category: AI-powered analytics platform

About the Company: Founded in Greece, Baresquare has developed an AI-powered analytics platform to transform the way Marketing, eCom, and Retail professionals work with data. Baresquare’s action-driven analytics platform pinpoints traffic, conversion, and customer experience optimization opportunities—providing teams with clear next steps to act fast for the greatest business impact. Over the last decade, Baresquare has worked to develop the most efficient, effective way to extract actionable insights from raw data. Today, their system provides action tickets in plain English, prioritized by business impact. Using cutting-edge machine learning, the platform is constantly learning which metrics matter most to organizations and gets smarter over time—empowering teams to use data to act fast and drive measurable, valuable change. Baresquare recently helped a global mass media company find and fix critical conversion issues in a matter of hours, which would have otherwise taken weeks to notice.


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