Amify Closes Series B Funding

by Kay Aloha Villamor in May 24th, 2023

Amify, a Cincinnati, Ohio-based provider of technology-enabled Amazon optimization and advertising solutions, closed its Series B funding round, with a total of $10 million in investment.

The funding was led by strategic investors including Mercury Fund, Cincy Tech, and SAAS Ventures, with participation from undisclosed angel investors.

This investment will allow Amify to enhance its proprietary marketplace optimization platform, expand its team, and cater to the growing demand for e-commerce marketplaces.

The company's deep understanding of Amazon, coupled with advanced software tools and real-time monitoring capabilities, provides businesses with invaluable insights for success in the competitive e-commerce landscape.

As part of Amify's commitment to building a world-class team, the company is delighted to announce two key executive appointments. Chris Mehrabi, previously serving as Chief Product Officer, has been promoted to the role of Chief Executive Officer (CEO). Additionally, Christine McCambridge, formerly Senior Vice President of Delivery, has been promoted to the position of Chief Operating Officer (COO).

"I am honored to take on the role of CEO and lead Amify through our next phase of growth," said Chris Mehrabi. "I look forward to continuing to work with our talented team to provide innovative solutions that continue to push brands further."

Ethan McAfee, Amify's founder and former CEO, has been named Executive Chairman and will continue to serve on the Board of Directors. The appointment of new key executives further solidifies Amify's commitment to driving growth and delivering exceptional value to its clients.

Company: Amify, Inc.


Round: Series B

Funding Month: May 2023

Lead Investors: Mercury Fund, Cincy Tech, and SAAS Ventures

Additional Investors:

Company Website:

Software Category: Amazon-as-a-Service Platform

About the Company: Founded in 2019, Amify is a full-service strategy, management, and operational partner that helps brands selling on Amazon optimize their presence, sales, and profitability through unmatched technology, expertise, and scale. Amify offers a turnkey solution that allows brands to maximize their potential on the Amazon marketplace. At the core of their approach is a proprietary marketplace optimization platform using the latest data analytics, machine learning, and artificial intelligence technologies that provide their clients with unparalleled insights into their Amazon performance, and automated optimization and advertising solutions that are tailored to their unique needs and goals. Using a customized end-to-end strategy, Amify has partnered with hundreds of brands on Amazon helping them adapt to the ever-changing e-commerce landscape.


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