Raises $15 Million in Series A  

by Kay Aloha Villamor in January 18th, 2023, a San Francisco, CA-based cloud metering and usage-based pricing and billing platform, announced that it raised $15 million in Series A funding and making the Amberflo platform generally available now.

The round was led by Norwest Venture Partners, bringing Amberflo's total funding to $20 million.

“It’s abundantly clear that businesses are beginning to demand more fair and transparent pricing that reflects actual usage of products,” said Puneet Gupta, CEO, and Founder of Amberflo. “Amberflo is leading this transition to a usage-based future with our cloud-native metering platform and billing application, which provide our customers with scale, flexibility, cost-effectiveness, and greater customer satisfaction.”

The company already powers the metering and billing infrastructure for many high-growth companies, including LaunchDarkly,, and Coherent.

With Amberflo, companies understand their customers' behavior in real-time and can proactively respond to changes in usage patterns, resulting in greater customer satisfaction, product adoption, and revenue.

Amberflo’s highly differentiated architecture of decoupling metering from billing—along with its ease of use and high scalability—makes it the de facto choice for modern cloud businesses that wish to delight their customers with superior product experiences.

Company:, Inc.

Raised: $15.0M

Round: Series A

Funding Month: January 2023

Lead Investors: Norwest Venture Partners

Additional Investors: 

Company Website:

Software Category: Cloud Metering and Usage-based Pricing and Billing platform

About the Company: Founded in 2020 by Puneet Gupta and Lior Mechlovich, Amberflo is a developer-friendly, cloud metering, and usage-based pricing and billing platform. The company enables businesses to track and charge usage and bill customers with on-demand, accurate metered invoicing. Amberflo is a fully managed, full-featured metering and billing platform being offered on a pay-as-you-go, self-service sign-up (with a generous free tier). It handles the ingestion, aggregation, and measurement of all product usage data, which in turn enables companies to construct an ideal pricing strategy based on customer insights and revenue forecasts. The company's mission is to help the world transition to a more fair and transparent business model in the form of usage-based pricing (UBP).


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