Alloy Automation Raises $20 Million in Series A  

by Kay Aloha Villamor in February 24th, 2022

Alloy Automation, a no-code eCommerce automation platform, today announced a $20 million Series A investment led by Andreessen Horowitz (a16z), bringing the company’s total funding to $27 million since it was founded two years ago by Sara Du and Gregg Mojica. 

Series A includes participation from FirstMark Capital and Hawke Ventures; the executives of Casper, Hims, and Glossier; and the founders of unicorn eCommerce software companies Klaviyo, ReCharge, Attentive, and more. 

Alloy Automation will use this new capital to double its team in 2022 and forge deeper partnerships with renowned brands and key players in the eCommerce ecosystem.

The new funding will accelerate the company’s vision to become the connection hub for all eCommerce tools and the control panel from which brands can automate work.

Company: Alloy Automation Inc.

Raised: $20.0M

Round: Series A

Funding Month: February 2022

Lead Investors: Andreessen Horowitz (a16z)

Additional Investors: FirstMark Capital and Hawke Ventures 

Company Website:

Software Category: no-code eCommerce automation platform

About the Company: Alloy Automation is the control panel for eCommerce brands to organize data and automate actions across 150+ apps. Including integrations with Shopify, BigCommerce, Magento, Squarespace, Commerce Cloud & 100+ other support, marketing, loyalty, & fulfillments apps. In addition to customized workflows, Alloy enables users to start from a library of 100+ prebuilt recipes that top users of the platform have created. Alloy Automation's goal is to make automation accessible to all business owners since eliminating repetitive work is the key to freeing more people to be creatives, innovators, & exceptional employees.




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