Alembic, a San Francisco, CA-based holistic marketing attribution platform for enterprises, has received $14 million in series A funding.  

SaaS Investors 

The round was led by WndrCo, with participation from existing investors MXV Capital and Liquid 2 Ventures.

Founded in 2016, WndrCo is a venture capital investment firm based in Redwood City, California. The firm seeks to invest in sectors such as future of work software, consumer technology, and cybersecurity as well as in companies focused on the consumerization of software. 

Alembic Use of Funds 

The company will use funds to enhance engineering capabilities, broaden product range, and accelerate client acquisition. 

About Alembic 

Alembic is a MarTech startup that develops digital marketing tools and provides insights to help companies' marketing teams. Alembic uniquely applies mathematics and AI developed for identifying causes, treatments, and mortality during the pandemic to trace the results of marketing initiatives. It then predicts marketing ROI and revenue based on those results. Alembic provides a real-time view to optimize all marketing activity and sales funnel movement. The platform leverages AI to analyze unstructured data from various marketing channels, providing transparency and optimization opportunities. Alembic has Fortune 200 and top brands as customers, including NVIDIA, Texas A&M, and North Sails. 

Funding Details    

Company: Alembic Technologies, Inc.  

Raised: $14.0M               

Round: Series A  

Funding Month: February 2024                                

Lead Investors: WndrCo  

Additional Investors: MXV Capital and Liquid 2 Ventures  

Company Website: https://getalembic.com/   

Software Category: Marketing  

Source: https://www.businesswire.com/news/home/20240215470696/en/