Affinity, a San Francisco, CA-based relationship intelligence company, raised $80 million in Series C funding.
The round was led by Menlo Ventures with participation from Advance Venture Partners, Sprints Capital, Pear Ventures, Sway Ventures, MassMutual Ventures, Teamworthy, and ECT Capital Partners / Brian N. Sheth.
The funds will be used to expand the company's sales and marketing reach into industries such as investment banking, private equity, real estate, and professional services, such as accounting, management consulting, and law firms, as well as to strengthen its engineering team to develop several new products that deliver relationship insights where dealmakers spend their days.
Company: Affinity Inc.
Round: Series C
Funding Month: September
Lead Investors: Menlo Ventures
Additional Investors: Advance Venture Partners, Sprints Capital, Pear Ventures, Sway Ventures, MassMutual Ventures, Teamworthy, and ECT Capital Partners / Brian N. Sheth
Company Website: https://affinity.co/
Software Category: Relationship intelligence platform > AI
About the Company: Led by Ray Zhou, co-founder, and CEO, Affinity is a relationship intelligence platform built to expand and evolve the traditional CRM. Affinity instantly surfaces all of your team's data and shows you who is best suited to make the crucial introductions you need to close your next big deal. Using AI and natural language processing, Affinity helps your team curate and grow its network by unlocking introductions to decision makers and auto-populating your pipeline to increase deal flow. Affinity is a relationship intelligence platform that empowers dealmakers in relationship-driven industries to find, manage and close more deals. With automated relationship intelligence insights and technology, the system enables leaders to drive deals, free themselves from data drudgery and ensure their teams can take action with confidence, knowing the context and history of every relationship. The Affinity platform, including Affinity CRM, is used by over 1,700 relationship-driven organizations around the world.