Affinity Labs Raises $2M Pre-seed

London-based startup Affinity Labs, a developer of AI-powered software brands in partnership with content creators, has raised $2 million in pre-seed funding. This capital injection will support the expansion of its portfolio, new product launches, and team growth.

Investors

The funding round was led by Fuel Ventures, with participation from Antler and angel investors associated with Google DeepMind, Meta and Playfair VC. Content creator Marcello Ascani and Devran Amaratunga Karaca, CEO of creator economy company Kyra, also participated.

The round includes a £497,787 grant from Innovate UK, part of UK Research and Innovation (UKRI), to support the company's development.

Affinity Labs Use of Funds

Affinity Labs plans to use the funding to expand its portfolio of creator-led software brands, support the growth of existing products, and strengthen its product, growth, and engineering teams. Additionally, the company will invest in the further development of its proprietary AI-powered product development technology.

About Affinity Labs

Founded by CEO Edoardo Ricci, COO Ahmed Eltom, and CTO Sunny Panchal, Affinity Labs focuses on developing software products in collaboration with content creators. By combining creator audiences with its AI-driven infrastructure, the company helps creators launch and scale digital software businesses.

Funding Details

Company Website: https://affinitylabs.ai

Company: Affinity Labs
Raised: $2M
Round: Pre-seed
Funding Date: October 14, 2026
Lead Investor: Fuel Ventures
Additional Investors: Antler, Innovate UK, Google DeepMind angel investors, Meta angel investors, Playfair VC angel investors, Marcello Ascani, Devran Amaratunga Karaca
Software Category: Creator Economy Software