Adora, a Melbourne, Australia-based AI-powered journey mapping and product insights platform, has raised $7 million in a Seed funding round.
Investors
The round was led by Blackbird Ventures, with participation from Designer Fund, Skip Capital, Co Ventures, and Garuda Ventures.
Blackbird Ventures is a venture capital firm in Australia and New Zealand. It invests in generational companies across all sectors, from software to space and biotech, often at the pre-revenue or even pre-product stage. Blackbird manages over $10 billion in portfolio value.
Adora Use of Funds
The company will use the funding to scale product development and expand availability following its private beta.
About Adora
Founded by Omar Salem and Nathan Scully, Adora is a product analytics and journey mapping platform that automatically captures every screen, interaction, and user path across a digital product. It generates live visual maps of user journeys enriched with analytics and AI-powered usability insights. Headquartered in Melbourne, Australia, its mission is to help teams build world-class product experiences that users love.
Funding Details
Company: Adora
Raised: $7.0M
Round: Seed
Funding Date: February 2026
Lead Investor: Blackbird Ventures
Additional Investors: Designer Fund, Skip Capital, Co Ventures, Garuda Ventures
Company Website: https://www.adora.so/
Software Category: Product Analytics / User Journey Mapping
Source: https://www.adora.so/blog/Adora-launches