Adludio, a London, UK-based provider of an AI-powered platform delivering attention-led and data-driven mobile advertising, raised £2 million in a funding round led by Mercia.

The company intends to use the funds to accelerate growth in the US and launch a new version of its platform.

The new version of its platform, due to be launched in 2024, will fully automate many of its processes and offer customers a software-as-a-service (SaaS) product to manage their own campaigns.

Adludio creates, delivers, and optimizes advertising campaigns at scale, using mobile-first creative technology, data, and algorithms to deliver amazing creative and engage with audiences on their first screen.

The company has a presence across five US cities—New York, Los Angeles, Chicago, Atlanta, and Detroit—and also delivers services via resellers in Hong Kong and Singapore.

Company: Adludio Limited

Raised: £2.0M

Round: Unknown

Funding Month: April 2023

Lead Investors: Mercia

Additional Investors:

Company Website: https://www.adludio.com/

Software Category: Mobile Advertising

About the Company: Founded in 2015 and led by CEO Paul Coggins, Adludio is an AI-driven technology company that delivers mobile advertising. Adludio delivers creative campaigns that make full use of mobile phone features and deliver guaranteed results for brands and advertising agencies. Combining data-driven creativity, proprietary technology, and automation with engagement metrics, the company delivers privacy-compliant mobile campaigns with a focus on engagement to such companies as Ford, Land Rover Jaguar, Estée Lauder, Nike, Adidas, and Microsoft. 

Source: https://www.finsmes.com/2023/04/adludio-raises-2m-in-funding.html