Addvocate.AI, a France- and Tunisia-based B2B sales intelligence platform, has raised a strategic investment from VC firm 216 Capital.
Investors
216 Capital is a venture capital firm that focuses on early-stage technology companies, primarily at the pre-seed and seed stages. Founded in 2021 and based in Tunis, Tunisia, the firm invests in startups across Africa, the Middle East, and the Tunisian diaspora in Europe.
Addvocate.AI Use of Funds
The company will use the funding to drive product innovation and support international expansion across Europe and the MENA region.
About Addvocate.AI
Founded in 2024 by Ridha Mami and Sofyan Chekir, Addvocate.AI is building a Sales Performance platform, an AI-native solution that consolidates sales data, delivers behavioral nudges, and generates actionable insights. It helps sales representatives prepare, execute, measure, and improve meetings by unifying customer data. Headquartered between France and Tunisia, Addvocate.AI leverages artificial intelligence to boost sales team performance.
Funding Details
Company: Addvocate.AI
Raised: Undisclosed
Round: Strategic Investment
Funding Date: September 2025
Lead Investor: 216 Capital
Additional Investors:
Company Website: https://addvocate.ai/
Software Category: AI-driven Sales Performance Platform
Source: https://www.fwdstart.me/p/tunisia-addvocate-ai-raises-strategic-investment-from-216-capital-to-scale-ai-sales-platform/