Addressable, a Tel Aviv, Israel-based company that provides SaaS Web 3 marketing solutions, secured $7.5 million in seed funding to continue expanding and developing its Web 3 marketing tech stack.
The round was led by Viola Ventures and Fabric Ventures, with participation from North Island Ventures, Mensch Capital, and others.
With this funding, Addressable will accelerate the adoption and expansion of its SaaS platform, which gives Web3 marketing teams a powerful end-to-end solution for effectively targeting new audiences by matching blockchain activity with social audiences.
Addressable intends to expand its end-to-end Web3 marketing solution by adding support for additional blockchains and adding more social media integrations. It will give Web3 marketers even more options for defining, activating, and effectively reaching their audiences by expanding our capabilities and integrations.
Our vision is to reimagine and rebuild the marketing stack for Web3, from the ground up, based on the real-world challenges facing marketers. Web3 isn’t just about tokens and digital assets — successful marketing in the space must be focused on community building and two-way connection with your customers. Web3 community members are much more involved than regular customers, and marketing solutions must acknowledge that reality. Tomer Sharoni, CEO at Addressable.io, said.
The company aims to provide a solution that allows Web3-focused businesses to easily attract new customers, create exciting, innovative channels of communication, nurture current members, and monitor all marketing activities from a community perspective.
Company: Addressable Ltd.
Raised: $7.5M
Round: Seed Round
Funding Month: February 2023
Lead Investors: Viola Ventures and Fabric Ventures
Additional Investors: North Island Ventures and Mensch Capital
Company Website: https://www.addressable.io/
Software Category: SaaS Web3 Marketing Solution
About the Company: Founded in 2022, Addressable is an innovative end-to-end Web3 marketing solution. It provides Web3 companies with a critical solution for precise targeting, which dramatically reduces cost-of-acquisition when compared to the general, broad targeting options found in existing Web2 tools. The platform allows Web3 marketers to associate anonymous blockchain activity with social media activity, addressing a significant barrier to Web3 growth. Addressable’s innovative platform bridges the gap between blockchain and social media, by targeting your Web3 audience where they hang out. Its SaaS offering enables marketing teams to build audiences, launch campaigns and track their growth. The company’s mission is to empower Web3 marketers to effectively connect with their audience by overcoming the anonymity barrier of blockchains.
Source: https://www.addressable.io/blog/starting-2023-at-addressable