acto Raises €3.7 Million in Seed Round

by Kay Aloha Villamor in March 18th, 2024

acto, a Paderborn, Germany-based provider of active decision intelligence for B2B sales teams, has raised €3.7 million in Seed funding.  

SaaS Investors  

The round was led by 468 Capital and Cusp Capital, with continued support from adesso ventures, funding from, and business angels such as Benedikt Franke and Niklas Hellemann.  

468 Capital is a technology investment firm focused on supporting entrepreneurs with global ambitions. Founded in 2020, the firm invests in category-defining businesses. The team has a history of the building, operating, and investing in successful technology companies. Dual-headquartered in Berlin and San Francisco, 468 Capital provides strategic and financial support to entrepreneurs looking to grow their businesses internationally.  

Cusp Capital is a venture capital firm focused on European software and technology. The fund invests in early-stage companies on the cusp of redefining their industries by channeling new socioeconomic and technological paradigms. The Cusp Capital team members are long-time contributors to the technology ecosystem. Over the last fifteen years, they have invested more than €600m. 

acto Use of Funds  

The funding will be used to fuel the company's growth, invest in the product roadmap, onboard new customers, and expand the team. Acto aims to transform data interaction within B2B sales and expand its product offerings to other business areas such as procurement and logistics. 

acto is developing technology to augment customer data with data from the open web to enhance its scoring model and insight prioritization.  

 About acto  

Founded by Pascal Salmen and Andre Stollhans, acto provides SaaS software designed for B2B sales leaders. It assists B2B sales teams in managing complex data handling and decentralization challenges. The platform empowers sales teams in wholesale, logistics, and B2B consumables by offering active decision intelligence on top of internal legacy technology (such as CRMs and ERPs) and external data sources. Its features include AI-driven insights prioritized by their potential impact on sales, automation of sales quotes and emails, revenue optimization, and cross-selling opportunities. The platform seamlessly integrates with ERP systems and legacy technologies to expedite sales activities.

Funding Details   

Company: acto GmbH  

Raised: €3.7M                

Round: Seed Round   

Funding Month: March 2024                            

Lead Investors: 468 Capital, Cusp Capital  

Additional Investors: adesso ventures, funding from, and business angels such as Benedikt Franke, Niklas Hellemann  

Company Website:   

Software Category: B2B Decision Intelligence  


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