Aboon, a New York–based AI-powered platform helping financial advisors launch and manage 401(k) plans for business owners, has raised $17.5 million in Seed funding.
Investors
The round was led by Bain Capital Ventures, with participation from Altai Ventures, Runyon, Edward Jones Ventures, Outpost Ventures, and EJF Ventures.
Bain Capital Ventures is a venture capital firm based in San Francisco, California, with over $10 billion under management. The firm invests in B2B software startups from seed to growth stages across four domains: Fintech, Commerce, Apps, and Infrastructure. Founded in 1984, BCV has helped launch and commercialize more than 400 companies.
Aboon Use of Funds
The company will use the funds to enhance its digital and automation capabilities, expand its product offerings, and deepen integrations with advisory firms nationwide.
About Aboon
Founded in 2023 by Nick Gavronsky and Amy Ouellette, Aboon is an AI-powered 401(k) platform built for financial advisors and the business owners they serve. Its platform enables advisors to design, launch, and manage 401(k) plans with unprecedented ease and speed. It combines AI-driven automation, intuitive workflows, and real-time human expertise. Headquartered in New York, the company’s mission is to make workplace retirement plans simple, efficient, and accessible for advisors and employers. Aboon partners with leading firms such as Edward Jones and major recordkeepers including Capital Group, Empower, and Manulife John Hancock.
Funding Details
Company: Aboon
Raised: $17.5M
Round: Seed
Funding Date: October 2025
Lead Investor: Bain Capital Ventures
Additional Investors: Altai Ventures, Runyon, Edward Jones Ventures, Outpost Ventures, EJF Ventures
Company Website: https://www.aboon.com/
Software Category: Fintech / Retirement & Wealth Management
Source:https://www.businesswire.com/news/home/20251015490567/en/