AB180, a Seoul, South Korea-based marketing technology company, raised 12 billion KRW (approximately $10 million) in Series B funding.
SaaS Investors
The round was led by Storm Ventures, with participation from KB Investment, SL Investment, and existing investor Kolon Investment.
Founded in 1997, Storm Ventures is a venture capital firm based in Menlo Park, California. The firm seeks to invest in early-stage companies operating in business-to-business, data infrastructure, digital health, engineering, government and legal tech, human resource, workforce, information technology, marketing, robotics as service, sales, security, and vertical SaaS sectors.
AB180 Use of Funds
The new investment will support AB180's international expansion and customer acquisition efforts. The company plans to strengthen its technological foundation, enhance its infrastructure, and refine its service capabilities.
About AB180
Founded in 2015, AB180 is a SaaS company that specializes in marketing technology and helps businesses optimize their marketing strategies through data-driven decision-making. The company's flagship product, AirBridge, is a comprehensive solution that meticulously measures and assesses user behavior and the impact of advertisements across mobile applications and websites. AB180 also serves enterprise clients with its product analysis tool, Amplitude, and its marketing automation solution, Blaze. AB180 has a diverse clientele, including well-known companies like GS Home Shopping, SC First Bank, SK Telecom, Burger King, Kakao Style, Queenit, and Toss.
AB180 currently offers AirBridge in more than 20 countries, including the United States, Canada, Vietnam, and Malaysia. The platform reaches over 54 million devices across 200 countries, analyzing advertising and customer data.
Funding Details
Company: AB180, Inc.
Raised: KRW12.0B
Round: Series B
Funding Month: August 2023
Lead Investors: Storm Ventures
Additional Investors: KB Investment, SL Investment, and Kolon Investment
Company Website: https://www.ab180.co/
Software Category: Marketing Technology Solutions
Source: https://wowtale.net/2023/08/10/61729/