Weflow, a Berlin, Germany-based sales performance and intelligence platform, has raised $3.2 million in a seed round led by Gradient Ventures, Google's AI fund.
Cherry Ventures, Hello World VC, and business angels including Bo Pedersen, Andreas Bodczek, and Christian Edler also participated in the funding round.
With the new funding, Weflow is doubling down on its efforts to integrate AI deeply within its platform, supporting the entire revenue in managing the complexity that revolves around the sales process.
The funding will enable Weflow to further enhance its platform and provide a comprehensive solution for B2B SaaS sales teams.
“Scaling multiple SaaS companies, we observed that most revenue teams put a lot of effort into keeping Salesforce data accurate and still don’t achieve data hygiene. This often creates friction within the team: reps are annoyed by time-consuming data entry, frontline managers lack deal visibility, revenue operations have a hard time driving process adoption, and leadership lacks pipeline visibility and forecast accuracy. The revenue process is simply broken for many revenue teams,” states Janis Zech, co-founder and CEO of Weflow.
Weflow has developed a revenue workspace that combines features of Notion and Airtable, providing a one-stop shop for CRM data capture, deal insights, and pipeline management. The platform is deeply integrated with Salesforce, Google Workspace, and Microsoft 365.
The latest release of Weflow introduced collaborative forecasting and pipeline analytics, aiming to become an all-in-one platform for revenue management.
Company: Weflow GmbH
Round: Seed Round
Funding Month: July 2023
Lead Investors: Gradient Ventures, Google's AI fund
Additional Investors: Cherry Ventures, Hello World VC, and business angels including Bo Pedersen, Andreas Bodczek, and Christian Edler
Company Website: https://www.getweflow.com/
Software Category: Revenue Management
About the Company: Founded by Henrik Basten and Janis Zech, Weflow is a tool designed to close more deals, drive process adherence, and improve forecast accuracy to drive predictable revenue growth. Weflow helps revenue teams build a repeatable and predictable revenue process. It helps with cumbersome Salesforce updates, poor pipeline visibility, and more. The company is headquartered in Berlin, Germany.