Vtion Digital Analytics, a Haryana, India-based Software-as-a-service (SaaS)-based data analytics startup, raised $1.3 million in fresh funding.
The round was led by Gurgaon-based YourNest Venture Capital.
Vtion Digital Analytics plans to use the funds to accelerate its India growth by scaling its advertising activation strategy and panel enhancement while driving global market expansion.
Company: Vidhi Techinnovation Opportunities Network Private Limited
Funding Month: June 2022
Lead Investors: YourNest Venture Capital
Company Website: https://www.vtion.in/
Software Category: Digital Consumer Behavior Intelligence Platform
About the Company: Founded in 2018 by Manoj Dawane, VTION is a Digital Consumer Behavior Intelligence Platform that collects its data on a zero-party basis from an Opt-In, GDPR Compliant, and Paid Panel. VTION has built a panel of 40,000 consumers in India, proportionately representing almost 300 Mn people in India. VTION gets more than 24 Mn lines of data per day from more than 1200 Apps, detailing App Availability, App Usage, Time Spent, and Cross Tabs with other Apps. All this is in Real-Time. Using Data Science Technologies on this collected data, VTION helps brands and businesses get accurate insights on App Usage, Content Consumption, Personalization Opportunities, and Activation of select audience segments on Ad Networks via DMPs. VTION brings advertisers and marketers end-to-end data of single-source app behavior.