Vizit, a Boston, MA-based startup that develops image analytics software for global brands and retailers, announced a $10 million Series A funding.
The round was led by Infinity Ventures and Brand Foundry Ventures. New investors eGateway Capital and several prominent CPG, retail, and technology executives, as well as existing investors Lakefront Partners, Lubar & Co, and others, also participated in the round.
This funding will be used to fuel growth and help e-commerce, marketing, and creative teams win the race for consumer attention through Vizit’s industry-leading Visual Brand Performance Platform.
“In all of human history, it has never been possible to see through someone else’s eyes,” said Jehan Hamedi, Founder and CEO of Vizit. “As a result, no person or company knows how to best present their products and services to maximize appeal with their target consumers—resulting in millions of dollars wasted in unsuccessful promotions, lost sales, and countless missed opportunities to use the right images to attract and convert new customers. Vizit’s technology provides content creators, marketers, product innovators, and e-commerce leaders with the ability to transform their image-based content and designs into powerful assets that engage targeted consumers and outshine competitive offerings on the digital shelf and beyond.”
Vizit has enterprise customers in 10 countries in a variety of industries, including several of the top 10 food and beverage companies, the largest motorcycle manufacturer, and the largest cosmetics and beauty company.
Company: Vizit Labs, Inc.
Round: Series A
Funding Month: November 2022
Lead Investors: Infinity Ventures and Brand Foundry Ventures
Additional Investors: eGateway Capital, Lakefront Partners, and Lubar & Co
Company Website: https://www.vizit.com/
Software Category: AI-powered Visual Brand Performance Platform
About the Company: Vizit is a new AI startup in the United States. Its computer vision-based AI technology and visual brand performance platform help the world’s top brands create the most powerful visual experiences on the internet. Vizit’s visual brand performance platform delivers predictive insights about how consumers will react to content, how brands’ content performance compares to their competitors, and what design elements will capture a target audience’s attention, make products stand out on the digital shelf, and drive category-dominating levels of e-commerce conversion. Vizit’s software platform is designed to measure and optimize the commercial potential and conversion power of imagery, uniting and elevating the creative and commerce worlds and ushering in a new age of AI-enabled visual brand building.