Upflowy, a Sydney, Australia-based drag and drop tool to build and optimize personalized web experiences, announced that it raised $4 million in Seed funding, bringing its total funding amount to over $5 million.
The round was led by Counterpart Ventures, in addition to returning investors Tidal, Global Founders Capital, Black Nova, and Antler.
The fund will help Upflowy continue its rapid growth by expanding into the US. Counterpart’s proven experience supports B2B SaaS products that scale customer acquisition. With this raise, the company will grow its Australian and US teams to address the demand from its growing customer base.
Company: Upflowy Pty. Ltd.
Round: Seed Round
Funding Month: February 2022
Lead Investors: Counterpart Ventures
Additional Investors: Tidal, Global Founders Capital, Black Nova, and Antler
Company Website: https://www.upflowy.com/
Software Category: drag and drop tool
About the Company: Upflowy was founded in 2020 when its co-founders saw an opportunity for a product that would help a lot of founders, marketers, and entrepreneurs. Upflowy is a drag and drops tool to build and optimize web experiences and easily A/B test signup experiences, sales lead funnels and customer onboarding. It allows customers to create impact using more personalized experiences, creating less friction to enable higher conversion rates, and layer on top live performance data within the builder to quickly optimize the performance.