Truescope, a Sydney, Australia-based media intelligence start-up, raised $6.2 million in Seed funding to support the company’s international expansion plans.
Truescope has secured investments from leading venture capital firms, Investible and Jelix Ventures, as well as other private investors.
The funds will be used to launch and support Truescope’s USA market entry and accelerate the many engineering and technology innovations in the SaaS platform’s pipeline.
Company: Truescope Operations Pty Limited
Round: Seed Round
Funding Month: February 2022
Lead Investors: Investible and Jelix Ventures
Company Website: https://www.truescope.com/
Software Category: Media Intelligence SaaS app
About the Company: Founded in 2019 by industry experts John Croll and Michael Bade, Truescope is a leading Media Intelligence SaaS app that monitors and analyses data from social and mainstream media to inform PR & marketing. Truescope’s cloud-based SaaS integrated platform harnesses millions of social media posts to provide immediate insights to assist its customers with reputation management, competitive intelligence, and crisis communications. Its mission is to simplify the analysis and reporting of comprehensive media analytics, backed by AI and user-friendly technology with exceptional customer service. Truescope has offices in New York, Sydney, and Singapore. Truescope is now operational in Asia, New Zealand, and the United States, with the development team based in Australia.