Tracksuit, a New York-based brand tracking software startup, has secured $25 million in Series B funding.
Investors
The round was led by VMG Partners, with continued support from existing investors Altos Ventures, Footwork, Blackbird, and Icehouse Ventures.
VMG Partners is an investment firm focused on supporting the growth of transformative branded consumer businesses and the technologies behind them. With two decades of experience backing breakout consumer brands, VMG offers capital and a powerful network to help visionary founders scale.
Tracksuit Use of Funds
The company will use the funding to support its global expansion across Europe and Asia, further product development, and team growth to scale its real-time brand tracking capabilities.
About Tracksuit
Founded in 2021 by Connor Archbold and Matt Herbert, Tracksuit is an always-on brand tracking platform that delivers live, AI-powered insights into brand health metrics such as awareness, consideration, usage, and perception. The platform surveys thousands of people each week to provide insights on key brand metrics across markets, demographics, and competitors. Tracksuit's mission is to become the common language for brand tracking. Operates in the US, Canada, UK, Ireland, France, Germany, Australia, and New Zealand, the company serves over 1,000 brands including Steve Madden, Turo, Opendoor, and The RealReal.
Funding Details
Company: Tracksuit Limited
Raised: $25.0M
Round: Series B
Funding Date: June 2025
Lead Investor: VMG Partners
Additional Investors: Altos Ventures, Footwork, Blackbird, Icehouse Ventures
Company Website: https://www.gotracksuit.com/
Software Category: Brand Tracking / Marketing Analytics
Source: https://www.prweb.com/releases/tracksuit-raises-25m-series-b-to-scale-fastest-growing-brand-tracking-platform-302475024.html