Topline Pro Raises $5 Million in Seed Round  

by Kay Aloha Villamor in November 1st, 2022

Topline Pro (formerly ProPhone), a New York-based generative AI platform enabling home service professionals to scale their businesses online, announced that it raised $5 million in seed funding.

The round was led by Bonfire Ventures (Jim Andelman), TMV (Soraya Darabi), BBG Ventures (Susan Lyne), and notable angel investors, including Squire Co-Founder Songe LaRon.

Topline Pro will use the funding to further expand Generative AI capabilities across the existing suite of tools, build out additional product offerings and develop strategic brand partnerships. 

Topline Pro is built for home service professionals to discover, build trust, and generate repeat customers. The intuitive, AI-driven interface rapidly and affordably creates a custom, SEO-optimized website to showcase their businesses. Notably, the platform enables pros to have a website designed and launched on the same day—significantly accelerating from the average 30+ days spent by traditional marketing agencies. 

To date, the platform has generated over $25 million in job requests across more than a thousand businesses that are monthly subscribers in nearly all 50 states.

Company: Dwelling Management, Inc.

Raised: $5.0M

Round: Seed Round

Funding Month: October 2022

Lead Investors: Bonfire Ventures, TMV, BBG Ventures, and Songe LaRon

Additional Investors: 

Company Website:

Software Category: Generative AI platform

About the Company: Founded in 2020 by Nick Ornitz and Shannon Kay, Topline Pro is a platform that empowers service-based small businesses to get discovered, build trust, and get booked repeatedly. Topline Pro utilizes generative AI to automate the creation of an SEO-optimized website and ongoing online engagement, along with tools that streamline operations from booking to payment. Topline Pro enables the business owner to own the relationship with their customers and grow their business while focusing on what they do best, exceptional service in the field. 


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