The Prompting Company, a San Francisco, CA-based startup helping products get mentioned in AI apps through generative engine optimization (GEO), has secured $6.5 million in a Seed funding round.
Investors
The round was led by Peak XV Partners, with participation from Base10 Partners, Y Combinator, Firedrop, and several angel investors, including Logan Kilpatrick.
Peak XV Partners is a venture capital and growth investing firm focused on India and Southeast Asia (SEA). With over $9 billion in capital under management, Peak XV backs founders across all stages—from seed to late-stage—in sectors such as technology, fintech, SaaS, and AI. Headquartered in Bengaluru, India, the firm also maintains offices in Mumbai, Delhi, Singapore, and Dubai.
The Prompting Company Use of Funds
The company will use the funds to scale its GEO platform, grow partnerships (including its collaboration with Nvidia), and help more companies optimize their presence for AI-powered product discovery.
About The Prompting Company
Founded in 2025 by Kevin Chandra, Michelle Marcelline, and Albert Purnama, The Prompting Company specializes in generative engine optimization (GEO), a strategy for visibility in AI-driven discovery and transactions. It enables businesses to make their products discoverable and recommendable by AI agents through GEO. Its platform analyzes the kinds of purchase-intent questions AI models ask and creates structured, AI-optimized content that surfaces brand information even when it doesn’t rank in traditional SEO. The company already serves major customers such as Rippling, Rho, Motion, Vapi, Fondo, Kernel, and Traceloop.
Funding Details
Company: The Prompting Company, Inc.
Raised: $6.5M
Round: Seed
Funding Date: October 2025
Lead Investor: Peak XV Partners
Additional Investors: Base10 Partners, Y Combinator, Firedrop, Logan Kilpatrick
Company Website: https://promptingcompany.com/
Software Category: AI / Marketing Technology / Generative Engine Optimization
Source: https://techcrunch.com/2025/10/30/the-prompting-company-snags-6-5m-to-help-products-get-mentioned-in-chatgpt-and-other-ai-apps/